BY R.J. SMITH PHOTOGRAPHY BY CHRIS TUCKER IP specialist Jennifer Ko Craft thinks way outside the box— or any other many-sided shape you throw her way
Although Jennifer Ko Craft won’t say a single word about it, the Vegas
intellectual property lawyer recently found herself at the center of two legal brouhahas
within the Kardashian/Jenner clan.
The first occurred when the fiancé of Rob Kardashian attempted to trademark her
soon-to-be-name: Angela Renee Kardashian. Those who had already trademarked
“Kardashian”—the Kardashian family—were less than thrilled. That’s because, according
to Forbes, the Kardashians control a brand worth $122.5 million. The newest addition to
the family’s decision to market products with her trademark might confuse consumers or
devalue the established trademark, according to a legal objection the Kardashians filed.
Shortly thereafter, the future Kardashian in question—hip-hop video star Blac Chyna—
broke off her engagement to Rob, and that ended that.
Then there was the Case of the Two Kylies. On one side of the ocean, Australian dance-music diva Kylie Minogue sought to trademark her name to place products and services
on the market. On the other side was Caitlyn Jenner’s daughter, Kylie Jenner, she of the
plump lips, a mini-maven in training who now helms Kylie Cosmetics. Jenner filed for
a trademark to sell branded items, and Minogue, in 2016, filed a formal objection with
the U.S. Patent and Trademark Office. In 2017, the two parties reached an agreement:
The Australian Kylie withdrew her objection to the SoCal Kylie’s trademark in the U.S.