80 percent of their business comes from the
Internet and word-of-mouth referrals. They
currently handle more than 600 cases at a time.
One of those cases involved Joan Keane,
who was referred to Amoruso by a relative in
2008. She had been caring for her paraplegic
husband in their home, but recognized that she
would not be able to continue doing so as she
It took a year and a half to find the right
facility, where Keane’s husband could get the
care he needed and she would be able to see
him every day. Amoruso made calls to facilities
himself and encouraged Keane not to settle.
“Mike treated me as if I was the only client,”
says Keane, 70. “He listened to my needs, came
up with solutions, and always encouraged me
that there was light at the end of the tunnel.
‘ You’re going to be all right,’ he’d say. ‘Have faith.’”
It is this ability to listen that sets Amoruso apart.
“He has more empathy as a result of his own
personal issues, and is more receptive, patient
and understanding of people’s problems,” says
DeIorio. “When someone is willing to sit and
listen, and then find a way to move forward,
you’ve got to love a guy like that.”
The Amorusos have purposely kept their practice
small, with just the two of them in the New York
office, and a third attorney, Howard Krooks, who
splits time between New York and Florida.
“Most people at [Michael’s] level don’t even
“It’s painful when a client dies,” Amoruso
meet with clients; they send associates in,”
says Sreelekha. “But he wants to maintain this
Amoruso charges a flat rate for services
rather than billing hourly. The biggest reward,
he says, is not the money but the hugs he gets
from grateful clients. It’s ensuring that the
plans he creates serve his clients and their
families, even in death.
says. “This could be a morbid practice in some
ways, but it also teaches us how to live.”